(Source: https://pltfrm.com.cn)
The attitude of Chinese consumers and medical institutions towards imported medical equipment is generally positive, influenced by several factors:
1. Perception of Quality and Reliability
High Quality: Imported medical equipment is often perceived as being of high quality. Many Chinese consumers and medical institutions associate foreign-made medical devices with superior technology, reliability, and performance.
Advanced Technology: There is a belief that imported equipment, especially from countries with advanced medical technology sectors (like the USA, Germany, Japan), incorporates cutting-edge technology and innovations.
2. Brand Reputation
Trust in International Brands: Well-known international brands have built a reputation for quality and reliability, which is trusted by many Chinese consumers and medical professionals.
Status Symbol: In some cases, possessing or using imported medical equipment can be seen as a status symbol by healthcare providers.
3. Preference for Specialized Equipment
Specialized Medical Needs: For certain specialized or complex medical conditions, imported medical equipment is often preferred due to its perceived higher efficacy and precision.
Latest Models and Features: There is a tendency to believe that imported equipment features the latest models and state-of-the-art features not always available in domestically produced equipment.
4. Government Policies and Regulations
Regulatory Environment: The Chinese government has been implementing policies to encourage the use of domestically produced medical equipment. However, there is still a significant reliance on imported equipment for certain advanced medical technologies.
Tariffs and Trade Policies: Trade policies and tariffs can impact the cost and availability of imported medical equipment, influencing the attitudes of institutions and consumers.
5. Cost Considerations
Higher Cost: Imported medical equipment is often more expensive than domestic alternatives, which can be a significant consideration for both consumers and institutions.
Cost-Benefit Analysis: Medical institutions often perform cost-benefit analyses, weighing the higher costs of imported equipment against their perceived advantages.
6. After-Sales Service and Support
Service and Maintenance: There’s a concern about the availability and quality of after-sales service, maintenance, and technical support for imported equipment, which can influence purchasing decisions.
Training and Usability: The need for specialized training to operate advanced imported equipment is also a consideration.
7. Growing Confidence in Domestic Equipment
Improving Domestic Offerings: As China’s own medical technology sector grows and improves, there is increasing confidence in domestic medical equipment, which might affect attitudes towards imports in the future.
Conclusion
Overall, while there is a high regard for imported medical equipment in China due to its perceived quality and advanced technology, factors such as cost, government policies, and improving domestic production also play a significant role in shaping consumer and institutional attitudes.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
