(Source: https://pltfrm.com.cn)
Promoting AI products on social media and online platforms in China requires a strategic approach tailored to the unique digital landscape and user behavior in the country. Here’s how to effectively leverage these platforms:
1. Choose the Right Platforms
WeChat: Utilize WeChat for content marketing, customer service, and community building. WeChat Official Accounts can be used to publish articles, updates, and engage with users.
Weibo: Leverage Weibo for brand visibility and to engage in broader conversations around AI and technology.
Douyin (TikTok): Create engaging, short-form video content on Douyin to reach a younger audience.
Bilibili and Youku: Consider video platforms like Bilibili and Youku for longer-form content, such as product demonstrations, tutorials, or educational series about AI.
2. Tailored Content Strategy
Educational Content: Develop content that educates your audience about AI, its benefits, and use cases. This can include blog posts, infographics, and explainer videos.
Storytelling: Use storytelling to showcase how your AI products solve real-life problems or enhance user experiences.
Live Streaming: Utilize live streaming features on platforms like Taobao Live or Douyin for product demonstrations, Q&A sessions, and to build real-time engagement.
3. Influencer Collaborations
KOL Partnerships: Partner with Key Opinion Leaders (KOLs) who specialize in technology to review or promote your AI products. Their endorsement can lend credibility and reach a wider audience.
Tech Bloggers and Vloggers: Collaborate with tech bloggers and vloggers for in-depth reviews and tutorials.
4. Interactive and Engaging Formats
Interactive Demos: Use interactive content like AR or VR experiences, quizzes, and polls to engage users and demonstrate the capabilities of your AI products.
User-Generated Content: Encourage users to share their experiences with your products, creating a community feel and authentic endorsements.
5. SEO and Search Engine Marketing
Baidu SEO: Optimize your content for Baidu, the leading search engine in China, to increase visibility.
SEM Campaigns: Run search engine marketing campaigns on platforms like Baidu for targeted product promotion.
6. Social Commerce
E-commerce Integration: Integrate with e-commerce platforms like Tmall and JD.com, leveraging social media for direct sales and promotions.
Discounts and Flash Sales: Use social media to promote discounts, flash sales, or exclusive offers.
7. Analytics and Adaptation
Monitor Engagement: Regularly monitor engagement metrics to understand what content resonates with your audience.
Adapt Strategies: Continuously refine your strategy based on user feedback and engagement analytics.
8. Community Building
Online Communities: Build online communities on platforms like Zhihu where you can engage with tech-savvy users, answer questions, and position your brand as an AI thought leader.
9. Compliance and Cultural Sensitivity
Regulatory Compliance: Ensure your social media content complies with Chinese internet regulations and censorship rules.
Cultural Relevance: Tailor your content to be culturally relevant and appealing to the Chinese audience.
Conclusion
Promoting AI products in China through social media and online platforms requires a mix of educational content, influencer collaborations, interactive formats, and a solid understanding of the unique digital ecosystem in China. Tailoring your approach to suit the preferences of the Chinese audience and staying adaptable based on analytics and feedback are key to successful engagement and promotion.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
