(Source: https://pltfrm.com.cn)
Introduction
When entering the Chinese market, foreign brands must adapt their SEO strategies to local platforms, especially Baidu. A robust keyword strategy is essential for increasing brand visibility and engaging with Chinese consumers. In this article, we will discuss how to develop a Baidu-focused SEO strategy for foreign brands aiming to succeed in China.
1. Conducting Localized Keyword Research
1.1 Identifying Relevant Search Terms
To succeed in China’s competitive digital market, brands must identify the most relevant keywords. Baidu’s keyword planning tools help analyze search trends, volume, and user behavior, allowing foreign brands to tailor their content to meet local demand.
1.2 Utilizing Localized Long-Tail Keywords
Long-tail keywords are highly effective for reaching Chinese consumers looking for specific products. For example, a foreign cosmetics brand can target keywords like “best skincare for dry skin in China” to attract a more relevant audience.
2. Crafting Content That Resonates with Chinese Consumers
2.1 Adapting Content to Local Preferences
Content must be adapted to reflect Chinese consumers’ preferences. This includes using simplified Chinese characters, aligning with local values, and referencing popular culture. Content that resonates culturally tends to perform better in Baidu’s search results.
2.2 Leveraging Visual Content
Chinese consumers love rich, visual content. Incorporating high-quality images, videos, and infographics enhances user engagement. Brands that leverage visual storytelling have an advantage in capturing the attention of Chinese users.
3. Utilizing Baidu’s Advanced Features for SEO
3.1 Baidu Baike for SEO
Baidu Baike is the Chinese equivalent of Wikipedia and can be a powerful tool for improving search rankings. Brands can create entries on Baidu Baike to build credibility and improve their online presence.
3.2 Leveraging Baidu’s Mobile Features
With the rise of mobile internet usage in China, ensuring your content is optimized for mobile devices is crucial. Baidu offers mobile-specific SEO features that improve visibility in mobile search results, making it vital to tailor content for mobile-first users.
4. Tracking and Adjusting Your Keyword Strategy
4.1 Performance Monitoring with Baidu Analytics
Using Baidu’s analytics tools, brands can track keyword performance, user engagement, and traffic sources. These insights help refine keyword strategies, ensuring content continues to meet user needs.
4.2 Competitor Insights
Tracking competitors’ keyword strategies can offer valuable insights into what is working in the market. Baidu’s tools provide competitor keyword data, helping brands adjust their strategy for better performance.
Case Study: H&M’s Success with Baidu SEO Tools
H&M, a global fashion retailer, effectively leveraged Baidu’s keyword planning tools to adapt its digital strategy for the Chinese market. By identifying localized keywords and aligning their content with Chinese consumers’ interests, H&M saw a significant increase in online engagement and sales in China.
Conclusion
An effective Baidu SEO strategy requires ongoing research, adaptation, and understanding of local consumer behavior. By using Baidu’s powerful keyword planning tools and tailoring content to the local market, foreign brands can establish a strong digital presence in China.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
