(Source: https://pltfrm.com.cn)
Introduction
As the world’s largest digital advertising market, China is a leader in automated ad buying. This method of purchasing ad space has become critical for overseas brands looking to make their mark in China’s competitive landscape. Here, we discuss the latest trends in automated ad buying and how they can benefit your marketing efforts.
1. The Shift Toward Omnichannel Campaigns
1.1 Connecting Multiple Touchpoints
Consumers in China frequently move between platforms like WeChat, Douyin, and e-commerce sites. Automated ad buying ensures consistent messaging across these touchpoints, improving brand recall and user engagement.
1.2 Cross-Platform Integration
Platforms such as Alibaba DSP offer tools to seamlessly manage ads across social, search, and e-commerce channels, allowing brands to maximize their reach.
2. Advanced Retargeting Techniques
2.1 Behavioral Retargeting
Automated systems use cookies and user data to retarget consumers based on their online activity. This is particularly effective for driving conversions among users who abandoned their carts.
2.2 Dynamic Retargeting Ads
With tools like Baidu’s DMP (Data Management Platform), brands can deliver ads featuring products that users previously viewed, leading to more personalized experiences and higher conversion rates.
3. Prioritizing Video Advertising
3.1 Rise of Short Video Platforms
Short video apps like Douyin and Kuaishou have become dominant in China. Automated ad buying tools on these platforms help brands tap into this fast-growing format.
3.2 Interactive Video Ads
Programmatic platforms allow brands to integrate interactive elements, such as click-to-buy buttons, into their video ads for better engagement.
4. Transparent Reporting and Analytics
4.1 Real-Time Campaign Insights
Advertisers can monitor their campaigns’ performance in real time, enabling quick adjustments to bidding strategies and creatives.
4.2 Clear ROI Metrics
Automated systems provide detailed reports on impressions, clicks, and conversions, helping brands measure their ROI effectively.
Case Study: Automotive Brand Improves Conversions with Cross-Platform Ads
A U.S.-based car manufacturer used Alibaba DSP to run a cross-platform campaign targeting Chinese consumers. By leveraging dynamic retargeting and omnichannel strategies, the brand increased test drive bookings by 25% and boosted sales by 18% within three months.
Conclusion
Automated ad buying in China is transforming how brands connect with consumers. By adopting these advanced techniques, your brand can achieve greater efficiency and better results in one of the world’s most lucrative markets.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
