(Source: https://pltfrm.com.cn)
Pinduoduo, as a leading e-commerce platform in China, has a set of operational rules, product listing requirements, and guidelines for promotional activities that sellers must adhere to. These rules are designed to ensure a fair, safe, and positive experience for both sellers and buyers. Below is an overview of these guidelines:
1.Account Management:
Sellers must manage their accounts responsibly, keeping login information secure and ensuring that account activities comply with Pinduoduo’s policies.
2.Compliance with Laws and Regulations:
Sellers must comply with all applicable laws and regulations in China, including those related to e-commerce, consumer protection, and product safety.
3.Prohibited Activities:
Engaging in fraudulent activities, selling counterfeit or illegal products, and violating intellectual property rights are strictly prohibited.
4.Fair Play:
Sellers are expected to engage in fair competition, avoiding practices like false advertising, price manipulation, or any deceptive behaviors.
5.Customer Service Standards:
Providing high-quality customer service, including handling customer inquiries, complaints, and returns efficiently and courteously.
6.Data Privacy and Protection:
Respecting customer privacy and protecting their personal data in accordance with relevant laws and platform policies.
7.Product Authenticity:
All listed products must be authentic. Selling counterfeit or knock-off products is strictly prohibited.
8.Accurate Descriptions:
Product listings must accurately describe the products, including features, specifications, and conditions. Misleading descriptions or images are not allowed.
9.Pricing Transparency:
Prices must be clearly stated without hidden fees or charges. Sellers must adhere to the pricing norms set by the platform.
10.Compliance with Product Safety Standards:
Products must meet the safety standards and regulatory requirements applicable in China.
11.Prohibited Products:
Compliance with Pinduoduo’s list of prohibited products, which includes items like drugs, weapons, endangered species, and other illegal goods.
12.Promotion Integrity:
Promotions, discounts, and deals must be genuine. Misleading promotions or bait-and-switch tactics are not allowed.
13.Participation in Platform Campaigns:
Sellers can participate in platform-wide promotional campaigns but must follow specific guidelines and rules set for each campaign.
14.Advertising Guidelines:
Advertisements must be truthful and not infringe on intellectual property rights. False advertising is strictly prohibited.
15.Use of Vouchers and Coupons:
If offering vouchers or coupons, sellers must honor the terms and conditions of these offers.
16.Flash Sales and Timed Promotions:
For time-sensitive promotions, sellers must ensure they have adequate stock and are capable of fulfilling orders promptly.
It’s important for sellers to regularly review and stay updated with Pinduoduo’s policies, as these can evolve over time. Non-compliance with these rules can result in penalties, including account suspension or termination. For detailed and updated information, it’s advisable to refer to the official Pinduoduo seller platform or consult their support services.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
