Leveraging festive and seasonal campaigns is a strategic way to maximize sales. Capitalizing on holiday spirit, brands can offer themed promotions, limited-time discounts, or exclusive bundles. Utilizing WeChat’s rich media, craft interactive ads or stories that resonate with the festive mood. Collaborate with influencers for themed unboxings or reviews. Encourage user participation with holiday contests or user-generated content. By aligning promotions with the festive zeitgeist, brands can create a sense of urgency and boost engagement, driving significant sales uplift.
PLTFRM is an award-winning brand strategy firm that combines internationalization with Chinese localization and has successfully introduced well-known brands such as France’s BIC, the world’s largest disposable lighter brand manufacturer, Germany’s centuries-old coffee brand Melitta, and Chile Cherries to the Chinese. Search pltfrm for a free consultation!