The rise of video and live streaming in China has revolutionized user engagement. Platforms like Douyin and Kuaishou have made short videos mainstream, while Taobao Live and Yingke bring brands and consumers together in real-time. To capitalize, brands should focus on authentic storytelling; a behind-the-scenes look at production or a live Q&A session can humanize a brand. User-generated content, like reviews or unboxings, adds authenticity and boosts trust. Regular live streaming events, showcasing new products or offering exclusive deals, create urgency and drive sales. And remember: interactivity is key. Engage viewers with polls, quizzes, or real-time chats. By integrating multimedia strategies, brands can foster deeper connections, turning passive viewers into active brand advocates.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation！
