(Source: https://pltfrm.com.cn)
Introduction
As China’s digital marketplace grows, brands must adapt to increasingly competitive online events to engage consumers. By organizing high-impact e-commerce events, international brands can effectively increase their visibility and strengthen their market presence. This article provides insights into successful strategies for hosting e-commerce-focused online events in China.
1. Engaging Product Launches Through Live Streaming
1.1 Live Streaming Platforms
Platforms like Taobao Live and Douyin have become essential for product launches in China. These platforms provide an immersive way to engage with potential customers while offering immediate access to purchase products during the event.
1.2 Streamlining the Purchase Process
Integrating purchase links directly into live streams makes it easy for viewers to buy products instantly. Offering time-limited discounts or exclusive items during the event can further incentivize purchases.
2. Gamification and Interactive Content
2.1 Building Excitement with Games
Incorporating gamified elements like quizzes, challenges, or virtual games during online events helps maintain audience interest and adds fun to the experience. Prizes or rewards for participation can also increase engagement.
2.2 Interactive Polls and Surveys
Use real-time polls to gather feedback from your audience during the event. This data can inform future campaigns while making consumers feel involved and valued.
3. Collaborative Partnerships with Local Brands
3.1 Cross-Promotion with Local Players
Partnering with Chinese brands for joint events helps boost brand visibility through cross-promotion. Leverage the existing trust that local brands have with their audience to introduce your products to new customers.
3.2 Shared Content Strategy
Collaborating on content can also create more buzz. From co-hosting live events to sharing behind-the-scenes content, partnerships can foster credibility and increase audience reach.
4. Post-Event Engagement and Retargeting
4.1 Retargeting Strategies
Post-event marketing is crucial for keeping attendees engaged. Retargeting ads and email campaigns can help keep your brand top of mind and encourage further interaction.
4.2 Loyalty Programs
After the event, reward participants who made purchases with loyalty points or future discounts. This builds long-term relationships and drives repeat sales.
Case Study: A Cosmetics Brand’s Virtual Shopping Event
A global cosmetics brand hosted an exclusive online event on Taobao Live, featuring celebrity influencers demonstrating their products. By integrating interactive features and offering live-only discounts, the event attracted over 500,000 viewers, resulting in a 25% increase in sales within the first week.
Conclusion
E-commerce events that combine live streaming, interactive elements, and strategic partnerships can significantly increase brand visibility and sales in China. By refining these strategies, brands can cultivate a loyal customer base and thrive in China’s fast-paced online market.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
