In the global trend of digital transformation, AI digital humans are becoming an essential tool for businesses to connect with consumers, optimize operations, and enhance competitiveness. Particularly in China’s e-commerce market, the application of this technology is evolving from experimentation to large-scale adoption, gradually changing the way brands interact with consumers and providing significant improvements in efficiency and cost optimization for businesses.
However, despite AI digital humans demonstrating substantial commercial value, some companies remain cautious, concerned about the return on investment and potential risks associated with early adoption. This hesitation not only causes them to miss the opportunity to seize market advantage but could also place them at a disadvantage in the face of increasing competition. As more leading brands embrace AI digital humans, technological barriers are gradually forming, and latecomers will face higher time and cost investments.
So, how exactly can AI digital humans create value for businesses? Below is a detailed analysis of their core functions and application scenarios.
1. From Technological Gimmick to Business Asset: How AI Digital Humans Create Value for Enterprises
1.1 24/7 Service: Covering Global Consumer Scenarios
AI digital humans operate around the clock, free from the need for rest and unaffected by time zone constraints. This feature brings new possibilities to the e-commerce market, which is driven by cross-timezone operations and fragmented consumer behavior.
- Cross-Timezone Service: For globally operating brands, AI digital humans can engage with consumers across all time zones, providing efficient and real-time product explanations and interactions, even during late-night or early-morning hours.
- Instant Response to Consumer Needs: When consumers browse e-commerce platforms outside of working hours, AI digital humans can instantly answer questions and guide them to make purchases, significantly increasing conversion rates.
1.2 Customization and Consistency: How AI Digital Humans Optimize Brand Image and Risk Management
Unlike human hosts, who may be influenced by mood swings or external events that affect the brand image, AI digital humans maintain a professional and stable performance at all times. Their appearance and behavior can be customized to fit the brand’s identity.
- Consistency in Brand Messaging: AI digital humans ensure consistent delivery of brand messaging, avoiding communication gaps caused by employee turnover or insufficient training.
- Risk Mitigation: Human spokespersons may become embroiled in personal scandals, but AI digital humans are free from such risks, providing a safer choice for brands.
- Cost Reduction and Efficiency: Compared to human hosts, the operational cost of AI digital humans is more controllable, as there are no high salary, benefits, or training costs, and they eliminate the risks and additional costs that come with the instability of human hosts.
1.3 Cost Optimization: Efficient Resource Allocation in the Long Run
While deploying AI digital humans requires an initial investment, in the long run, the cost is far lower than using human hosts or spokespeople. This makes AI digital humans an ideal choice for businesses with limited budgets seeking efficient marketing.
- Significant Reduction in Labor Costs: Human live streamers require high salaries, training, and replacement costs, while AI digital humans can operate around the clock without additional investment.
- Flexible Scalability: Enterprises can quickly scale up the application of AI digital humans as needed without facing limitations in human resources.
2. Rapid Changes in the E-commerce Environment: Delayed Action Can Lead to Strategic Disadvantages
2.1 Consumer Behavior Transformation: Adapting to New Shopping Habits
With the continuous development of AI technology, AI digital humans have evolved from complex, high-end tools to affordable solutions for businesses. This change has not only opened up opportunities for small and medium-sized enterprises but also driven the standardization of applications across the industry. During this process, the advantages of AI digital humans are becoming increasingly evident, especially in terms of durability and responsiveness. Compared to human hosts, digital humans can maintain a high level of performance without being limited by fatigue, allowing them to stay energetic for long periods and quickly respond to user needs. This enables brands to maintain continuous interaction and high conversion rates in live-stream marketing, particularly in China, where consumers are increasingly inclined to shop on e-commerce live streaming and short video platforms. This shopping behavior makes AI digital humans even more appealing in the market.
At the same time, as the technology matures, the application costs of AI digital humans have significantly decreased, providing more businesses with practical and feasible solutions.
- Cost Efficiency: The application cost of AI digital humans has significantly dropped as technology matures, providing businesses with a practical and cost-effective solution.
- Quick Deployment: With mature development platforms, businesses can deploy AI digital humans for marketing activities in a short period without significant investment in time or resources.
The widespread adoption of this technology means that businesses can maintain efficient operations while quickly responding to market demands. For brands that fail to keep up with this technological development, there is a risk of missing the key opportunity to improve operational efficiency and enhance customer loyalty, which could result in falling behind in an increasingly competitive market.
2.2 Technology-Driven Market Competition
AI digital humans are not only marketing tools but also powerful tools for data collection and analysis. Through interactions with consumers, businesses can gather real-time market feedback and behavioral data to optimize products and services. More and more leading companies have successfully leveraged AI live streaming and digital human technology to enhance brand promotion and customer engagement. It is worth noting that this technology has gained widespread recognition among consumers. Digital humans not only enhance brand interaction and responsiveness but also play a crucial role in strengthening brand image.
As AI technology matures, brands can not only leverage the interactive capabilities of digital humans for marketing but also enhance their marketing effectiveness through data collection and analysis.
- Real-Time Data Collection: Advanced AI digital humans can record consumers’ interests, purchasing behaviors, and frequently asked questions during live streaming, providing brands with direct insights for decision-making. This allows businesses to quickly capture market trends and make accurate adjustments.
- Targeted Marketing: With data gathered from consumer interactions, brands can more accurately identify target audiences and potential demands, optimizing advertising strategies and improving marketing effectiveness.
These technologies not only enhance operational efficiency but also help brands establish an innovative and modern image in consumers’ minds. As digital human technology becomes widely adopted, businesses that fail to adopt this technology may fall behind in the competition, losing market share and brand attention.
3. The Risks of Not Embracing Digital Human Technology: Disadvantages in an Intensified Competitive Market
3.1 Losing Market Share and Brand Influence
Market competition is accelerating like never before. In this rapidly evolving digital era, businesses that delay the adoption of AI digital humans risk missing out on the opportunity to seize the market lead. As more companies leverage digital transformation to enhance brand influence and operational efficiency, those that remain stagnant will gradually be marginalized. In a technology-driven competition, brands’ market share and visibility will quickly shrink, especially as AI becomes the core force driving industry development.
3.2 Lagging Cost Structures, Limited Profit Margins
Companies that have yet to adopt AI technology continue to rely on traditional, high-cost operational models. This not only leads to increasing labor costs but also often results in inefficiency. In contrast, competitors using AI digital humans have optimized their cost structures, improved operational efficiency, and gained a significant advantage in profit margins. Companies that fail to keep up with technological progress will struggle to remain competitive and lose market share.
4. Success Stories: How AI Digital Humans Are Disrupting Traditional Industries and Driving New Business Models
4.1 Cheese Industry: 24/7 Live Streaming Breaking Industry Boundaries
An international cheese brand introduced AI digital humans to conduct 24/7 live streaming, successfully disrupting traditional e-commerce and live-streaming operations. The brand overcame time and geographical constraints, offering continuous product displays and customer interactions. Consumers could access product links and information anytime, and the immediate feedback addressed personalized needs. This innovation led to a 30% increase in e-commerce sales within less than a year, setting a new reference for other brands in e-commerce operations.
4.2 Consumer Goods Industry: Redefining Consumer Experience and Boosting Conversion Rates
In the consumer goods sector, a personal care brand revolutionized product presentation and customer interaction through AI digital human live streaming. Digital humans not only explained product details but also answered real-time consumer questions, greatly enhancing purchase confidence. Consumers can use digital human live streams to gain detailed insights into each product’s features and usage instructions. Before the Double 11 sales event, they can add products of interest to their shopping carts in advance, preparing for their purchases ahead of time. Notably, during the Double 11 promotion, this innovative interactive approach helped the brand achieve a 20% increase in conversion rates, revolutionizing the efficiency and effectiveness of traditional promotional campaigns.
5. Taking Action: AI Digital Humans Are Key to Future E-commerce Competition
As competition in the e-commerce industry intensifies, the speed of technological iteration has never been greater. Today, businesses face the challenge not only of keeping up with technological changes but also of seizing the opportunity to lead in this rapidly developing competition. Those who deploy AI digital human technology first are accelerating their market share growth and building strong market barriers. In the future, AI digital humans will no longer be an innovative novelty but a standard infrastructure for business operations, optimizing customer interaction, marketing efficiency, and brand loyalty. Businesses that fail to adopt this technology in a timely manner risk missing out on market opportunities and falling behind in the competition.
5.1 Digital Human Technology: A Core Competency for Enterprises
In the future, AI digital humans will no longer be merely a technological innovation but a standard feature across industries. Companies should realize that embracing this technology not only helps reduce costs and improve operational efficiency but also builds deeper consumer trust and brand loyalty. Businesses that adopt digital human technology will have the opportunity to lead the market. Companies that are willing to embrace change and quickly adapt to technological innovation will have a better competitive advantage in the future and secure their position in the ever-evolving market.
5.2 Unmissable Market Opportunities
For businesses still on the fence, it’s crucial to recognize that the pace of technological revolution is accelerating, and hesitation could mean missing out on market opportunities. The sooner companies take action, the more efficient their operations will be, and the better position they will be in for future competition.
PLTFRM – A Partner of Baidu Cloud, leveraging cutting-edge AI digital human technology, helps brands embrace digital transformation in the e-commerce sector. With the support of Baidu Cloud’s powerful AI platform, PLTFRM provides customized digital human solutions that ensure alignment with brand image and live streaming content, enhancing brand interaction and consumer experience. Additionally, PLTFRM offers comprehensive e-commerce operations support, including live-stream studio setup, script optimization, and backend monitoring, helping brands improve conversion rates and operational efficiency. Compared to traditional human hosts, AI digital humans can provide stable, round-the-clock service, reduce operational risks, and significantly optimize costs, making them a key competitive advantage for brands in a highly competitive market. PLTFRM’s technological expertise offers crucial support for brands to gain a competitive edge in AI-driven e-commerce, helping them increase market share and enhance brand influence.
