(Source: https://pltfrm.com.cn)
Introduction
A successful marketing campaign can determine the fate of a brand’s entry into China’s e-commerce market. This article outlines essential tactics for creating impactful campaigns.
1. Designing Campaigns Around Shopping Festivals
1.1 Timing and Promotion
- Leverage key dates like Singles’ Day (11/11) and 618 Shopping Festival for peak visibility.
- Offer discounts, bundle deals, and exclusive items during these events.
1.2 Pre-Festival Buzz
- Build anticipation weeks before the festival with teasers on social media.
- Use countdowns and giveaways to maintain excitement.
2. Visual Storytelling
2.1 High-Quality Content
- Invest in visually stunning campaigns featuring Chinese models and settings.
- Use culturally significant symbols or themes to resonate with local audiences.
2.2 Video Advertising
- Create short, engaging videos for platforms like Douyin and Kuaishou.
- Highlight product benefits and customer testimonials in a visually appealing format.
3. Multi-Channel Marketing
3.1 Social Media Integration
- Align campaigns across platforms like WeChat, Red, and Douyin for maximum reach.
- Use trending hashtags and interactive features to amplify visibility.
3.2 Offline Campaign Extensions
- Pair online efforts with offline pop-ups or events for a holistic campaign experience.
- Use QR codes to drive traffic from offline locations to e-commerce platforms.
Case Study: A New Zealand Dairy Brand’s Festival Campaign
The brand’s video-led Singles’ Day campaign, paired with pre-event promotions on Red, resulted in 70% higher sales than the previous year.
Conclusion
Success in China’s e-commerce marketing requires strategic festival planning, visual storytelling, and omnichannel execution.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
