(Source: https://pltfrm.com.cn)
Introduction
As China’s e-commerce landscape evolves, consumer preferences in the cross-border sector are shifting. Brands must adapt to these trends to remain competitive.
1. Embracing Social Commerce
1.1 Live-Streaming as a Sales Tool
- Platforms like Douyin are revolutionizing how brands connect with consumers. Live-streaming offers an interactive way to showcase products and answer questions in real time.
- Partnering with influencers (KOLs) who resonate with the target audience can significantly boost sales.
1.2 WeChat Mini-Programs
- WeChat mini-programs provide an integrated shopping experience, allowing consumers to browse, pay, and receive support within the same app.
- Brands can use these programs to launch exclusive deals and reward loyal customers.
2. Growing Demand for Sustainability
2.1 Eco-Friendly Packaging
- Many Chinese consumers now prioritize brands that demonstrate environmental responsibility.
- Using biodegradable packaging and highlighting these efforts in campaigns enhances brand image.
2.2 Transparency in Sourcing
- Sharing the origins of raw materials and ethical production methods appeals to socially conscious shoppers.
- Leveraging social media to share this narrative builds trust and loyalty.
3. Pricing Strategies for Success
3.1 Tiered Pricing
- Implement tiered pricing to cater to various income groups, ensuring accessibility for all consumer segments.
- Premium pricing for unique products can target affluent customers in Tier-1 cities, while affordable options appeal to Tier-3 markets.
3.2 Flash Sales
- Limited-time offers create urgency and excitement among buyers, driving quick sales.
- Promoting these sales through live-streams or app notifications ensures wide visibility.
Case Study: A French Organic Food Brand’s Success
A French organic brand focused on sustainability partnered with KOLs on Red to showcase their eco-friendly sourcing. Coupled with WeChat flash sales, the brand achieved 60% year-on-year growth in China.
Conclusion
Adapting to consumer trends is vital for brands looking to succeed in China’s competitive cross-border e-commerce market.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
