(Source: https://pltfrm.com.cn)
Introduction
Success in China’s eCommerce market depends on creating a data-driven strategy. Leveraging insights from key metrics enables brands to make informed decisions and optimize their approach for long-term growth.
1. Monitoring Sales and Revenue
1.1 Revenue Growth Rates
- Regularly comparing current revenue against previous periods highlights the effectiveness of sales campaigns and overall growth trajectory.
- Use these insights to adjust seasonal campaigns or promotions.
1.2 Return on Investment (ROI)
- Track ROI across advertising channels to identify the most cost-effective platforms for customer acquisition.
- Focus on channels delivering consistent returns, such as Red or Baidu, to maximize budget efficiency.
2. Evaluating Marketing Effectiveness
2.1 Click-Through Rates (CTR)
- High CTRs on ads or email campaigns indicate well-targeted messaging and creative design.
- Test various formats, like video versus image ads, to optimize engagement.
2.2 Cost Per Click (CPC)
- By keeping CPC in check, brands can balance visibility with financial sustainability, ensuring campaigns remain impactful without overspending.
3. Improving Customer Satisfaction
3.1 Net Promoter Score (NPS)
- NPS measures how likely customers are to recommend your brand. High scores reflect strong loyalty and satisfaction.
- Gather feedback to identify pain points and address them proactively.
3.2 Review Scores
- Monitor customer reviews on platforms like Tmall to identify areas for improvement, such as packaging or delivery speed.
- Addressing common complaints helps build trust and enhances brand reputation.
Case Study: A French Skincare Brand’s Metrics-Driven Expansion
The brand monitored NPS and noticed that customers preferred products with natural ingredients. By adapting their offerings and refining their marketing campaigns to emphasize sustainability, they boosted sales by 30% over two years.
Conclusion
A data-driven approach is the key to success in China’s highly competitive eCommerce market.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
