(Source: https://pltfrm.com.cn)
Introduction
Travel is making a comeback in China, fueled by post-pandemic optimism and changing consumer priorities. Here’s how brands can align with this resurgence.
1. Key Travel Trends
1.1 Domestic Travel Boom
- Chinese travelers are opting for short, frequent trips within the country, avoiding long-haul travel.
- Popular destinations include cultural heritage sites and nature retreats.
1.2 Budget Consciousness
- Travelers are prioritizing affordability, choosing economy options like budget airlines and local accommodations.
- Brands offering cost-effective packages are gaining traction.
2. Opportunities for Travel Brands
2.1 Experiential Marketing
- Highlight unique, experience-driven offerings such as adventure tours or culinary experiences.
- Create storytelling campaigns around local cultures and traditions.
2.2 Digital Booking Solutions
- Invest in mobile-friendly platforms for seamless booking experiences.
- Collaborate with apps like Ctrip to reach tech-savvy travelers.
Case Study: A French Hotel Chain’s China Strategy
By promoting local experiences and partnering with domestic travel apps, the chain achieved a 15% growth in Chinese bookings.
Conclusion
China’s travel market offers significant opportunities for brands prioritizing localized and budget-friendly solutions.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
