(Source: https://pltfrm.com.cn)
Introduction
China’s education market is growing rapidly, fueled by a focus on skill development and academic success. Localization is critical for overseas brands to succeed in this competitive sector.
1. Adapting to Local Needs
1.1 Content Relevance
- Align educational content with China’s curriculum and cultural values.
- Ensure course material addresses local challenges and aspirations, such as preparing for national exams.
1.2 Multilingual Offerings
- Develop bilingual or Mandarin-focused programs to meet local language requirements.
- Highlight how language offerings align with global opportunities, such as studying abroad.
2. Digital Solutions
2.1 Online Learning Platforms
- Partner with platforms like VIPKid and NetEase for digital course delivery.
- Utilize gamification to make learning interactive and engaging.
2.2 Mobile Accessibility
- Ensure mobile-friendly interfaces for apps and platforms to cater to the smartphone-dominated market.
- Offer micro-learning options that fit into busy schedules.
Case Study: A British EdTech Startup’s Localization Strategy
By incorporating China-specific curriculum elements and launching a Mandarin app, the startup grew its user base by 60% within a year.
Conclusion
Localization is the cornerstone of success in China’s education market, allowing brands to meet unique consumer demands effectively.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
