(Source: https://pltfrm.com.cn)
Introduction
Consumption trends in China are shifting, with a focus on services, health, and experiences. Here’s how brands can align with these preferences.
1. Shifting Consumer Priorities
1.1 Experiences over Material Goods
- Travel and dining out are seeing increased spending despite economic uncertainty. Consumers value memorable experiences.
- Education remains a priority, with families allocating significant resources to their children’s learning.
1.2 Health and Wellness Focus
- Growth in health-related products and services reflects the rising awareness of wellness. Brands in this sector can capitalize on this trend.
2. Challenges in Consumption Patterns
2.1 Cost-Conscious Behavior
- Consumers are trading down in some categories, prioritizing value for money. Brands must offer affordable yet quality options.
- Frequency of purchases has decreased, pushing businesses to emphasize product durability and reliability.
2.2 Innovation is Key
- Use innovative product lines to capture attention in competitive markets.
- Explore new channels, such as pop-up stores, to reach untapped audiences.
3. Optimizing Digital Presence
3.1 Interactive Content
- Highlight customer testimonials and engaging videos that resonate with local values.
- Run online events to create a direct connection with your audience.
3.2 Smart Promotions
- Use loyalty programs tailored to consumer habits, particularly in growing categories like health and education.
Case Study: A U.S. Wellness Brand’s China Strategy
By launching a localized loyalty program and partnering with key opinion leaders (KOLs), the brand increased its health supplement sales by 25%.
Conclusion
Adapting to evolving consumption trends is crucial for brands to maintain relevance and grow their market share.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
