(Source: https://pltfrm.com.cn)
Introduction
China’s transition toward a service-driven economy creates opportunities for brands across various sectors. This article explores strategies for capitalizing on this growth.
1. Emphasizing Convenience and Accessibility
1.1 Digital Integration
Offering online booking, delivery services, or app-based solutions caters to the fast-paced lifestyles of urban consumers.
1.2 Subscription Models
Brands can explore subscription services for ongoing convenience in areas like fitness, education, or dining.
2. Tapping into Experience-Oriented Spending
2.1 Travel and Hospitality
Providing tailored travel packages and localized experiences appeals to adventure-seeking Chinese travelers.
2.2 Wellness Services
High-quality spas, fitness studios, and wellness retreats are increasingly in demand among health-conscious consumers.
3. Supporting Lifelong Learning
3.1 Online Education Platforms
E-learning programs targeting professionals and students are gaining traction as consumers prioritize skill development.
3.2 Gamified Learning Experiences
Adding gamification elements to educational services enhances engagement and retention.
4. Leveraging Sustainability Trends
4.1 Green Services
Offering eco-friendly alternatives, such as bike-sharing platforms or sustainable tourism packages, aligns with consumer values.
4.2 Transparent Practices
Brands that openly communicate their sustainability initiatives are more likely to build long-term loyalty.
Case Study: A Global Hospitality Brand’s Localization
A global hotel chain launched eco-conscious luxury stays with green certifications and partnerships with local sustainable food suppliers. These efforts drove a 35% increase in bookings from Chinese travelers.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
