(Source: https://pltfrm.com.cn)
Introduction
As China’s economy pivots toward services and experiences, brands must align their strategies with consumer priorities. This article examines opportunities within the growing service-oriented economy.
1. Focus on Health and Wellness
1.1 Demand for Preventative Care
Chinese consumers increasingly invest in fitness, mental well-being, and preventative healthcare. Products like wearable tech and health supplements are particularly popular.
1.2 Premium Wellness Services
Urban centers are witnessing a surge in demand for luxury wellness experiences, including yoga retreats and spa packages.
2. Tap Into Travel and Leisure
2.1 Domestic Travel Growth
With reduced spending on international travel, consumers are exploring domestic destinations. Brands can promote eco-tourism or experiential tours to align with sustainable travel trends.
2.2 Affordable Luxury
Consumers are seeking high-quality but budget-friendly options, such as boutique hotels or curated travel experiences.
3. Education as a Priority
3.1 Early Childhood Development
Education remains a non-negotiable expense for Chinese families. Offering courses and tools that support childhood development can attract parents eager to invest in their children’s future.
3.2 Upskilling Opportunities
Platforms offering career-oriented courses and certifications are thriving, especially among young professionals.
4. Sustainability Matters
4.1 Eco-Friendly Products
Consumers increasingly demand sustainable packaging and environmentally conscious production. Brands must showcase their commitment to green practices.
4.2 Recycling and Reuse Models
Innovations in circular economy models, such as product trade-ins, enhance consumer trust and loyalty.
Case Study: A Learning Platform’s Rise
An American learning platform introduced live classes in Mandarin for Chinese professionals. Their tailored curriculum helped them gain 300,000 subscribers in one year, solidifying their market position.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
