(Source: https://pltfrm.com.cn)
Introduction
Creating brand advocates is key to long-term success in the competitive Chinese market. Social platforms provide the tools to nurture loyal customers and turn them into vocal supporters.
1. Aligning Brand Values with Chinese Cultural Priorities
1.1 Highlighting Social Responsibility
Chinese consumers increasingly value brands that contribute positively to society. Campaigns showcasing sustainability, charitable initiatives, or community development resonate strongly with this audience.
1.2 Celebrating Local Traditions
Incorporating Chinese festivals, proverbs, or traditional art forms into marketing not only demonstrates respect for culture but also helps the brand stand out.
2. Encouraging Active Participation Through Campaigns
2.1 Community Challenges on Douyin
Brands can launch interactive challenges, encouraging users to participate and share their content. For instance, a skincare brand could run a #7DayGlow challenge to promote its products.
2.2 Exclusive Offers for Active Members
Rewarding community members with exclusive discounts, early product access, or event invitations fosters loyalty and strengthens brand advocacy.
3. Engaging Audiences with Live Content
3.1 Educational Webinars and Product Demonstrations
Hosting live streams that educate or entertain viewers creates opportunities to directly connect with potential customers. These events allow audiences to ask questions, fostering transparency.
3.2 Collaborative Live Events with Influencers
Collaborating with trusted KOLs during live streams drives engagement and adds authenticity to the brand’s messaging. Influencers can demonstrate products while sharing personal experiences, making the session relatable.
4. Maintaining Ongoing Dialogue with the Community
4.1 Building Two-Way Communication
Regularly interacting with followers through polls, Q&A sessions, and feedback collection builds a sense of inclusion. Consumers appreciate brands that listen to their opinions and adjust accordingly.
4.2 Investing in Social CRM Tools
Customer Relationship Management (CRM) tools tailored for platforms like WeChat enable brands to manage relationships more effectively by tracking interactions and personalizing communication.
Case Study: Li-Ning and National Pride
Li-Ning, a Chinese sportswear brand, built a strong community by aligning its products with national pride. Campaigns celebrating Chinese athletes and traditional motifs sparked interest and loyalty among young consumers, transforming them into vocal brand advocates.
Conclusion
By creating participatory campaigns, aligning with cultural values, and maintaining open dialogue, brands can turn consumers into passionate advocates on Chinese platforms.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
