(Source: https://pltfrm.com.cn)
Introduction
As Chinese consumers shift spending towards specific categories, identifying these areas is crucial for brands seeking growth.
1. Prioritizing Health and Wellness
1.1 Product Development
Invest in health-oriented offerings like organic food and fitness services, which align with rising consumer health consciousness.
1.2 Education Campaigns
Create educational content about health benefits to position your brand as a thought leader in this growing sector.
2. Expanding Travel and Entertainment Opportunities
2.1 Affordable Luxury
Offer premium but cost-effective travel packages to cater to budget-conscious travelers seeking high-value experiences.
2.2 Cultural Engagement
Integrate local traditions and festivals into your offerings to appeal to culturally conscious consumers.
Case Study: A Cultural Experience Provider
A foreign entertainment company tailored its offerings to Chinese cultural festivals, introducing themed experiences. This initiative increased bookings by 50% during festival seasons.
Conclusion
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
