(Source: https://pltfrm.com.cn)
Introduction
With over a decade of experience helping overseas brands localize their operations in China, we understand the importance of effectively navigating China’s digital landscape. This article discusses how brands can leverage digital tools and platforms for comprehensive market research and consumer insights.
1. Digital Consumer Behavior Insights
1.1 Mobile-First Shopping Trends:
In China, mobile commerce is a dominant force. More than 90% of online consumers use smartphones for shopping. Brands must focus on mobile-optimized websites and apps to cater to this mobile-first trend. Mobile data tracking allows brands to analyze consumer journeys, preferences, and buying behavior.
1.2 User-Generated Content:
Chinese consumers actively share their experiences with products on platforms like WeChat, Weibo, and Douyin. Monitoring user-generated content allows brands to track consumer sentiment, identify trends, and use this data to tailor product offerings.
2. Leveraging Big Data and AI in Consumer Insights
2.1 Data Collection from Multiple Touchpoints:
Big data analytics tools can provide a holistic view of consumer behavior by collecting information from various online and offline touchpoints. From website visits to social media interactions, these tools help businesses understand the motivations behind consumer actions.
2.2 AI-Driven Personalization:
Artificial intelligence enables brands to personalize their approach by analyzing consumer preferences and predicting future behavior. AI-powered recommendation engines on e-commerce sites or mobile apps can enhance the user experience and drive sales.
3. Collaborating with Local Influencers for Insightful Data
3.1 Influencer-Driven Insights:
Influencers in China play a critical role in shaping consumer opinions. Brands can collaborate with influencers to gain access to insights from their audience. By studying influencers’ interactions, brands can uncover consumer pain points and preferences that may not be immediately visible through traditional market research methods.
3.2 Influencer Analytics:
Tools that track influencer campaigns offer valuable data on consumer engagement and sentiment. Analyzing this data helps brands understand which types of content, offers, or collaborations resonate best with the Chinese audience.
4. Utilizing E-commerce Platform Analytics
4.1 Platform-Specific Consumer Data:
Each major e-commerce platform in China (like Tmall, JD.com, and Pinduoduo) provides brands with detailed analytics about consumer behavior, including browsing history, purchase frequency, and abandoned carts. These insights are invaluable for refining product offerings and optimizing marketing efforts.
4.2 Trend Identification:
E-commerce platforms often highlight trending products and categories. By analyzing these trends, brands can predict which products will gain popularity and align their offerings with consumer demand.
Case Study: Brand Y’s Success with Digital Tools in China
Brand Y, an American skincare company, utilized data analytics tools to track user interactions on Tmall and WeChat. They identified a rising trend for anti-aging products among younger consumers. By adjusting their product strategy, they were able to launch targeted campaigns that led to a 30% growth in sales over six months.
Conclusion
In China, understanding digital consumer behavior and utilizing data-driven insights is essential for brands looking to succeed. By leveraging mobile data, AI tools, and e-commerce analytics, brands can make informed decisions that lead to greater market success.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
