(Source: https://pltfrm.com.cn)
Introduction
The rapid growth of mobile commerce in China presents an opportunity for brands to connect with consumers. Here’s a guide to tactics that drive success in this mobile-first environment.
- Mobile Optimization for Faster, Smarter Shopping
1.1 One-Click Checkout
Streamlined checkout processes make shopping on mobile quick and efficient. Offering features like one-click checkout reduces friction and boosts conversions.
1.2 Voice Search Compatibility
As voice search becomes more popular in China, brands should optimize apps for voice recognition. This feature not only improves accessibility but also enhances the overall user experience. - Engaging Consumers through Video Content
2.1 Short-Form Video Ads
Video ads on platforms like Douyin are highly effective in capturing attention. Brands can leverage this format to showcase products in an engaging, quick format, optimized for mobile viewing.
2.2 Live Shopping Events
Live streaming has transformed shopping habits in China. Hosting live shopping events through apps creates excitement and drives immediate sales, with influencers often hosting to maximize viewership. - Location-Based Targeting
3.1 Localized Promotions
Location-based ads on mobile devices help brands reach consumers with local promotions and offers. This is particularly useful during holidays, festivals, and other regional events.
3.2 Geotargeted Push Notifications
Sending personalized notifications based on user location encourages nearby customers to engage. For example, fashion brands could use this strategy to invite users to nearby stores or pop-up events. - Enhanced Customer Support Through Mobile Channels
4.1 In-App Chat Support
Having a responsive in-app chat feature is essential. Customers expect instant responses to inquiries, and live chat support enhances user satisfaction.
4.2 Chatbots for Quick Assistance
Chatbots programmed to answer common questions provide instant assistance and improve response times. Brands can deploy chatbots on apps to handle initial inquiries, freeing up human agents for complex issues. - Case Study: Perfect Diary’s Mobile-First Approach
Perfect Diary, a beauty brand, focused on short-form video ads and live-streamed shopping events to engage young consumers in China. This strategy, coupled with in-app purchasing and frequent user interaction, allowed Perfect Diary to achieve rapid brand growth, showcasing the effectiveness of a mobile-first approach.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
