(Source: https://pltfrm.com.cn)
Introduction
Chinese consumers are selective and value-driven, showing unique product preferences that brands must adapt to. Here’s how to localize product offerings to meet the demands of this complex market.
1. Emphasizing Health and Wellness Benefits
1.1 Adding Health-Conscious Attributes
Consumers are keen on health-related benefits in their purchases. Highlight organic ingredients, low-sugar, or other wellness attributes to capture interest. 1.2 Promoting Fitness-Related Products
With an increasing interest in fitness, products like sportswear, health supplements, and fitness gadgets have high appeal. Localize marketing to emphasize these aspects.
2. Crafting Limited Editions and Special Offers
2.1 Seasonal or Cultural Product Lines
Develop exclusive products around Chinese holidays like Lunar New Year to increase relevance and demand. 2.2 Product Personalization and Customization
Consumers enjoy products that feel unique. Offer customization options where possible to strengthen customer connection with the brand.
3. Aligning Packaging and Branding with Local Aesthetics
3.1 Appealing Visual Design
Bright colors and intricate designs are well-received in China. Adapt packaging to local tastes, especially around holiday seasons. 3.2 Cultural Symbolism in Branding
Using culturally meaningful symbols or patterns in branding materials creates familiarity and appeal. Ensure symbols are researched for positive local significance.
Case Study: Beverage Brand’s Holiday Packaging Campaign
A beverage brand launched limited-edition packaging for Lunar New Year, featuring cultural symbols and colors. The campaign resulted in a 50% spike in sales.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
