(Source: https://pltfrm.com.cn)
Introduction
Boosting visibility in China’s eCommerce landscape involves a mix of platform-specific strategies and in-depth local market understanding. Here’s a guide to establishing a visible and impactful eCommerce presence in China.
1. Building Presence on Popular Marketplaces
1.1 Engaging Customers on Tmall and JD.com
These two platforms dominate the market and cater to a range of consumers. Establishing flagship stores on these sites increases visibility and brand authority.
1.2 Optimizing Product Listings for Local Keywords
Using relevant Chinese keywords in titles and descriptions ensures products show up in consumer searches, helping to boost visibility.
2. Utilizing Visual Content on Social Platforms
2.1 Creating Video Content for Douyin (TikTok China)
Videos are highly engaging for the Chinese audience, and platforms like Douyin make it easy for users to discover and share. Brands that leverage short, captivating videos improve visibility and consumer connection.
2.2 Interactive Campaigns on Red (Xiaohongshu)
Red thrives on user-generated content and authenticity. Brands should encourage consumers to share product experiences to enhance reach organically.
3. Engaging with China’s Influencer Economy
3.1 Collaborations with Key Opinion Leaders (KOLs)
KOLs have established trust with specific consumer groups, and their recommendations can significantly impact brand visibility and credibility.
3.2 Micro-Influencers for Niche Engagement
Working with micro-influencers helps brands reach niche markets, allowing for targeted and meaningful consumer connections.
4. Prioritizing Customer Support and Engagement
4.1 Quick Response Times
Chinese consumers expect rapid responses. Brands offering swift customer support through platforms like WeChat foster trust and loyalty.
4.2 User-Focused FAQ and Service Sections
Having a dedicated FAQ and service section in Mandarin can minimize inquiries and increase user satisfaction, as it helps consumers navigate with ease.
5. Managing Reviews and Social Proof
5.1 Monitoring Feedback on eCommerce and Social Sites
Encouraging positive reviews and promptly addressing concerns enhances credibility. Chinese consumers heavily rely on social proof when making purchases.
5.2 Encouraging Repeat Purchases with Loyalty Programs
Rewarding repeat buyers with points or discounts fosters long-term engagement and drives more visibility through word-of-mouth.
Case Study: Adidas’ Content Strategy on Tmall
Adidas leveraged Tmall’s content features to share brand stories and product launches. Through creative visuals and interactive events, Adidas captured a larger audience and strengthened its market position.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
