(Source: https://pltfrm.com.cn)
Introduction
To succeed on China’s eCommerce platforms, overseas brands must focus on creating optimized listings that align with local algorithms and consumer expectations. Here are key strategies to increase the visibility of your product listings on popular Chinese eCommerce sites.
1. Maximizing Click-Through Rates with Visuals
1.1 High-Resolution Images in Multiple Angles
Chinese shoppers expect detailed images that showcase products from all angles. Investing in high-quality, multi-angle images that show product details can improve click-through rates and search rankings.
1.2 Including Product Videos for Interactive Engagement
Product videos allow consumers to see products in action, which enhances the shopping experience. Adding short videos to listings can help drive engagement and increase rankings by capturing more buyer interest.
2. Crafting Clear, Localized Descriptions
2.1 Descriptions Tailored for Local Market
Descriptions should be adapted to fit local language and cultural nuances, appealing to Chinese consumers directly. This can make the product feel more relevant and accessible, encouraging higher conversions.
2.2 Focusing on Product Benefits
Highlighting product benefits over technical specifications often resonates better with Chinese consumers. Focus on how the product improves the user’s lifestyle or meets specific needs.
3. Building Authority through Seller Ratings
3.1 High Seller Rating
Seller ratings reflect overall customer satisfaction, which directly impacts rankings. Brands can boost ratings by providing excellent customer service and consistent product quality.
3.2 Requesting Customer Ratings
After successful purchases, brands should ask customers for feedback to build positive seller ratings, which enhances visibility across the platform’s search results.
4. Utilizing Seasonal Promotions for Greater Exposure
4.1 Adapting to Chinese Holidays
Seasonal promotions tied to Chinese holidays increase relevancy. For example, offering discounts or special editions during the Lunar New Year can create urgency and attract more local shoppers.
4.2 Offering Limited-Time Deals
Limited-time discounts or flash sales often rank higher on Chinese eCommerce platforms. Hosting regular time-sensitive deals keeps the brand relevant and attracts a steady flow of interested buyers.
5. Product Bundling and Cross-Selling Opportunities
5.1 Effective Product Bundling
Bundling complementary items increases perceived value and often results in higher search visibility. For instance, a skincare brand can bundle a cleanser, toner, and moisturizer, encouraging larger cart sizes.
5.2 Cross-Promoting Related Items
Cross-promoting similar products on the same page provides customers with alternative options, reducing bounce rates and potentially improving rankings through enhanced user engagement.
Case Study: Adidas on Tmall
Adidas used Tmall’s bundling options and seasonal promotions to increase product visibility. By featuring holiday-themed collections and offering multi-product bundles, Adidas successfully attracted Chinese consumers, leading to higher search rankings and increased sales during major shopping events.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
