Unlike European markets, business processes in China are heavily dependent on relationship management and personal contacts. Trade shows are therefore one of the most important sales channels for B2B companies in China. However, we are moving into a time where digital lead generation plays an increasingly important role. Influenced by the pandemic, many companies are forced to focus more on digital lead generation. PLTFRM will analyze your current situation in China and develop a sustainable lead generation strategy as a means to improve your B2B marketing in China.
PLTFRM is an award-winning brand strategy firm that combines internationalization with Chinese localization and has successfully introduced well-known brands such as France’s BIC, the world’s largest disposable lighter brand manufacturer, Germany’s centuries-old coffee brand Melitta, and Chile Cherries to the Chinese market. Search pltfrm for a free consultation!