Brand Positioning: In any market, the initial and most crucial step for a brand is to amplify its awareness. This requires adapting the brand message to align with the market’s needs. While tags like “Made in Germany” can be helpful, they are no longer sufficient on their own. With competition in the Chinese market intensifying, only those who adapt most effectively can endure. PLTFRM will work with you to pinpoint your unique selling points for the Chinese market and tailor your brand positioning to resonate with your target audience in China.
Brand Awareness: Once your USPs are identified for the Chinese market, PLTFRM’s goal is to assist in promoting your product advantages and company values to the right audience. In B2B marketing, the background of your company and the positioning of your products as solutions to specific problems are particularly vital. Communication efforts fall flat if your brand goes unnoticed. Hence, one essential step is search engine optimization, ensuring that your brand gains the exposure it needs in the Chinese market.
PLTFRM is an award-winning brand strategy firm that combines internationalization with Chinese localization and has successfully introduced well-known brands such as France’s BIC, the world’s largest disposable lighter brand manufacturer, Germany’s centuries-old coffee brand Melitta, and Chile Cherries to the Chinese market. Search pltfrm for a free consultation！
