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Introduction
As China’s consumers increasingly prioritize experiences over products, international brands must adapt to deliver engaging, value-added experiences. This article outlines key strategies for brands to thrive in China’s experience-driven market.
- Focusing on Experiential Value in Marketing
1.1 Creating Immersive Digital Experiences
Brands that leverage AR, VR, and other digital technologies can create immersive online experiences, enhancing consumer engagement, especially on e-commerce platforms.
1.2 Bringing Brand Stories to Life
Using storytelling to showcase brand heritage and values allows consumers to connect emotionally. This approach works well on platforms like Red, where users seek authentic content. - Emphasizing Value-Added Services
2.1 Combining Product and Experience in Offerings
Blending products with experiential elements, such as workshops or exclusive content, attracts consumers looking for more than a purchase. Brands in beauty, fitness, and tech benefit greatly from this approach.
2.2 Exclusive Loyalty Programs
Rewarding repeat customers with exclusive experiences fosters loyalty. Brands can offer early access to products or private events as part of loyalty programs. - Promoting Health and Wellness as Part of the Experience
3.1 Offering Wellness-Oriented Experiences
Many Chinese consumers value wellness-focused experiences. Brands can collaborate with fitness centers or wellness brands to integrate health elements into their offerings.
3.2 Focus on Environmental Responsibility
Consumers are drawn to brands that promote environmental consciousness. Incorporating sustainability in both product and brand messaging strengthens appeal among health-conscious consumers. - Leveraging Social Proof and Influencers
4.1 Showcasing Customer Experiences
Featuring real customer testimonials and experiences on social platforms like TikTok builds social proof and attracts new consumers.
4.2 Engaging Influencers for Targeted Reach
Working with influencers who align with the brand’s values enhances credibility and amplifies reach, especially in promoting experiential and lifestyle products.
Case Study: A Beauty Brand’s Wellness-Driven Campaign
A global beauty brand collaborated with fitness influencers to promote wellness-themed skincare routines. By emphasizing eco-friendly ingredients and active lifestyle integration, the campaign achieved strong engagement among young consumers.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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