(Source: https://pltfrm.com.cn)
In China, tapping into the cultural and seasonal rhythms can amplify the effectiveness of ad campaigns. The Spring Festival (Chinese New Year) sees consumers seeking gifts and festive items, making it prime time for brands targeting familial sentiments. Similarly, the Singles’ Day (11.11) shopping bonanza is a goldmine for e-commerce, with brands offering significant discounts and promotions. Other crucial periods include the Qixi Festival (China’s Valentine’s Day), Mid-Autumn Festival, and the 6.18 Shopping Festival. Beyond national holidays, understanding regional festivities and preferences further refines ad timing. Moreover, monitoring consumer habits, like peak browsing times, aids in optimizing ad placements. By aligning campaigns with China’s cultural calendar and consumer behaviors, brands can maximize reach and engagement, ensuring a heightened return on investment.
PLTRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you.
