(Source: https://pltfrm.com.cn)
Successfully advertising in China involves navigating a unique landscape, peppered with potential pitfalls. Culturally, brands must be wary of sensitive topics, ensuring content doesn’t inadvertently offend. Even well-intentioned campaigns can backfire if they misinterpret traditions or modern Chinese values. Technically, the ever-evolving algorithms of platforms like WeChat, Weibo, or Douyin require advertisers to stay updated to optimize reach. Brands must also ensure compatibility with predominant mobile devices and browsers in China. Additionally, blindly applying Western metrics to evaluate campaign success can lead to misjudgments. Instead, familiarize with local benchmarks and user behaviors. Engaging local expertise, being receptive to feedback, and continuous learning are essential in circumventing these traps, ensuring campaigns resonate effectively with Chinese audiences.
Founded in 2012, PLTFRM is a French-Chinese joint venture branding consultancy. We combine practical strategy, marketing and e-commerce to develop Chinese brand strategies and improve conversion rates for over 30+ overseas brands in Europe, America, South America and Asia Pacific.
