(Source: https://pltfrm.com.cn)
Navigating China’s vast digital advertising landscape requires comprehensive analytics to ensure a brand’s investment yields maximum returns. Platforms like WeChat and Weibo have inbuilt analytics, offering insights on engagement metrics like click-through rates, video views, and interaction durations. Tools like KAWO and SocialListening delve deeper, analyzing sentiment, engagement trends, and competitor performance. Key metrics such as conversion rates, cost per action (CPA), and return on ad spend (ROAS) should be regularly monitored. Analyzing user demographics can also aid in refining targeting strategies. Additionally, conducting periodic A/B testing helps brands identify which ad creatives or formats resonate most. By leveraging these tools and metrics, brands can continuously optimize their advertising strategies, ensuring impactful and cost-effective campaigns in China’s dynamic digital space.
Founded in 2012, PLTFRM is a French-Chinese joint venture branding consultancy. We combine practical strategy, marketing and e-commerce to develop Chinese brand strategies and improve conversion rates for over 30+ overseas brands in Europe, America, South America and Asia Pacific.
