(Source: https://pltfrm.com.cn)
Interactive advertising has reshaped user experiences on Chinese digital platforms, bringing brands and consumers closer than ever before. By integrating engaging elements such as clickable hotspots, polls, quizzes, and augmented reality experiences, brands can transform passive viewers into active participants. Platforms like Douyin offer ‘Shoppable’ video features, where users can directly purchase featured products within the ad. Meanwhile, WeChat’s mini-programs facilitate seamless transitions from an interactive ad to a purchase or booking. For optimal results, ensure these ads are mobile-optimized, catering to China’s predominantly mobile-first audience. As users spend more time interacting, brands achieve deeper engagement, better recall, and often, higher conversion rates, making interactive advertising a potent tool in the Chinese market.
PLTFRM is an award-winning brand strategy firm that combines internationalization with Chinese localization and has successfully introduced well-known brands such as France’s BIC, the world’s largest disposable lighter brand manufacturer, Germany’s centuries-old coffee brand Melitta, and Chile Cherries to the Chinese. Search pltfrm for a free consultation！
