(Source: https://pltfrm.com.cn)
In the multifaceted world of Chinese social media, maintaining consistent branding across platforms is vital. Each platform, be it WeChat, Weibo, Douyin, or Bilibili, caters to specific demographics and user behaviors. First, establish a core brand message and visual identity. Adapt this core message to fit each platform’s unique content style, ensuring relevance while staying true to brand essence. Use centralized content management tools to schedule posts, ensuring uniformity. Monitor user engagement and feedback across platforms to identify any misalignments. Engage local experts familiar with platform nuances to refine your approach. By championing consistency and relevance, brands can fortify their identity and amplify resonance across China’s diverse social media landscape.
Founded in 2012, PLTFRM is a French-Chinese joint venture branding consultancy. We combine practical strategy, marketing and e-commerce to develop Chinese brand strategies and improve conversion rates for over 30+ overseas brands in Europe, America, South America and Asia Pacific.
