(Source: https://pltfrm.com.cn)
The meteoric rise of video platforms like Douyin (TikTok’s Chinese counterpart) and Bilibili underscores China’s insatiable appetite for dynamic content. On Douyin, short, catchy videos with a clear call-to-action are pivotal. Leveraging platform-specific features, like interactive stickers or challenges, can amplify user engagement. Bilibili, beloved by Gen Z for its anime and user-generated content, requires a different approach. Ads here should blend with the platform’s subculture, perhaps even incorporating animation or fan-art style visuals. Both platforms benefit from collaborations with platform-specific influencers for genuine endorsements. By tailoring content to each platform’s unique ecosystem and audience, brands can maximize their impact, ensuring optimal engagement and conversion in China’s bustling video landscape.
PLTFRM is an award-winning brand strategy firm that combines internationalization with Chinese localization and has successfully introduced well-known brands such as France’s BIC, the world’s largest disposable lighter brand manufacturer, Germany’s centuries-old coffee brand Melitta, and Chile Cherries to the Chinese. Search pltfrm for a free consultation！
