(Source: https://pltfrm.com.cn)
In China, where mobile penetration surpasses other platforms, adopting a mobile-first advertising approach is non-negotiable. This means not only resizing ads but rethinking design and content for the small screen. Vibrant visuals, concise text, and intuitive call-to-action buttons are essential. Platforms like Douyin and WeChat Moments thrive on vertical video ads, capitalizing on full-screen user engagement. Interactive elements, like swipe-ups or in-ad mini-games, can boost interaction rates. Considering the prevalence of high-speed mobile internet, rich media ads with short, engaging animations or GIFs are well-received. By crafting content tailored to the mobile user’s behavior and preferences, brands can ensure higher engagement and recall in China’s predominantly mobile-centric market.
PLTFRM is an award-winning brand strategy firm that combines internationalization with Chinese localization and has successfully introduced well-known brands such as France’s BIC, the world’s largest disposable lighter brand manufacturer, Germany’s centuries-old coffee brand Melitta, and Chile Cherries to the Chinese. Search pltfrm for a free consultation！
