(Source: https://pltfrm.com.cn)
In China’s vast digital realm, pinpointing the ideal audience is paramount for effective advertising. Chinese platforms, like WeChat and Weibo, offer rich user data that provide deep insights into consumer behaviors, interests, and demographics. Through WeChat’s analytics, brands can assess content preferences, location patterns, and purchasing behaviors. Meanwhile, Weibo’s advanced analytics delve into user interactions, helping brands discern trending topics and influencers that resonate with their target market. By overlaying this data with a brand’s ideal customer profile, precise targeting becomes achievable. Leveraging these analytics, international brands can craft tailored campaigns, ensuring their messaging resonates and engages the most relevant segments of China’s diverse consumer landscape.
PLTRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you.
