(Source: https://pltfrm.com.cn)
Navigating the advertising landscape of China’s premier platforms, WeChat and Weibo, is crucial for international brands. WeChat’s Moments Ads allow brands to seamlessly blend into user timelines, offering immersive video or image experiences. Its precision targeting, based on user behavior, ensures ads reach the most receptive audiences. On the other hand, Weibo, with its expansive user base, offers Fan Tunnel Ads that drive brand content directly to target demographics. Integrating its Hot Search function can skyrocket brand visibility overnight. While WeChat is perfect for deep engagement, Weibo offers vast reach. By aligning ad content with platform strengths and regularly analyzing performance metrics, brands can optimize their presence in China’s bustling digital space.
PLTRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you.
