(Source: https://pltfrm.com.cn)
In the rapidly-evolving Chinese digital landscape, tracking brand performance is paramount. To gain insights into user engagement, platforms like WeChat offer built-in analytics tools, shedding light on post views, clicks, and follower demographics. For deeper dive analyses, tools like KAWO and SocialListening provide comprehensive data across platforms like Weibo, Douyin, and RED (Xiaohongshu). They highlight keyword mentions, sentiment analysis, and competitive benchmarking. Another valuable tool is Baidu Index, which gauges brand popularity through search trends. AdMaster and Miaozhen systems offer multi-dimensional ad performance metrics. Regularly reviewing these insights ensures brands can adapt in real-time, aligning with audience preferences and market trends, ensuring a proactive approach in China’s dynamic social media ecosystem.
Founded in 2012, PLTFRM is a French-Chinese joint venture branding consultancy. We combine practical strategy, marketing and e-commerce to develop Chinese brand strategies and improve conversion rates for over 30+ overseas brands in Europe, America, South America and Asia Pacific.
