(Source: https://pltfrm.com.cn)
AI livestreaming has revolutionized e-commerce in China, enabling brands to engage consumers more intimately and effectively. For precise marketing, it’s imperative to harness AI’s data analytics capabilities. This allows brands to understand viewer behavior, preferences, and purchase triggers. By segmenting audiences, brands can deliver customized livestream content, from product demonstrations to exclusive deals. Integration of chatbots aids in real-time queries, enhancing viewer experience. Collaborate with influencers who align with the brand’s ethos and appeal to the target demographic. With AI-driven insights and personalized engagement strategies, brands can achieve higher conversion rates and foster loyal customer relationships in the Chinese market.
Founded in 2012, PLTFRM is a French-Chinese joint venture branding consultancy. We combine practical strategy, marketing and e-commerce to develop Chinese brand strategies and improve conversion rates for over 30+ overseas brands in Europe, America, South America and Asia Pacific.
