(Source: https://pltfrm.com.cn)
In China’s booming e-commerce live streaming scene, platforms like PDD and Taobao Live dominate. To build a brand presence, select charismatic hosts who embody your brand ethos and resonate with Chinese consumers. Offer exclusive deals or flash sales during live sessions, creating urgency and engagement. Collaborate with influencers or KOLs to expand reach. Ensure interactive sessions, responding in real-time to viewers’ queries or comments. Combine storytelling with product demos for authenticity. Utilize pre-event marketing on social platforms like WeChat or Weibo to maximize viewership. Post-stream, analyze viewer data to refine strategies, ensuring continual brand growth.
PLTRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you.
