(Source: https://pltfrm.com.cn)
Venturing into China’s e-commerce giant JD.com requires strategic planning for foreign brands. Firstly, research product compatibility with local demands. Next, secure all required licenses and certifications for cross-border trade. Utilize JD Worldwide, JD’s platform for overseas brands, simplifying customs and logistics. Prioritize localizing product descriptions, marketing materials, and customer service. Collaborate with trusted third-party partners or JD’s direct sales model to streamline warehousing and delivery. Engage in platform-specific promotions and marketing strategies, ensuring visibility among competitors. Continual market analysis, coupled with feedback loops, ensures brand relevance and growth.
Founded in 2012, PLTFRM is a French-Chinese joint venture branding consultancy. We combine practical strategy, marketing and e-commerce to develop Chinese brand strategies and improve conversion rates for over 30+ overseas brands in Europe, America, South America and Asia Pacific.
