(Source: https://pltfrm.com.cn)
In the vast marketplace of Tmall, safeguarding brand integrity is paramount. First, register your intellectual property in China, covering trademarks, patents, and designs. Regularly monitor Tmall for counterfeit products; using keyword alerts can be beneficial. Actively collaborate with Tmall’s IP Protection Platform, leveraging its rapid take-down procedure for infringements. Foster consumer trust by differentiating genuine products with unique packaging or QR code authentication. Educate customers on how to identify authentic products. Regularly gather and analyze consumer feedback, as it might alert you to potential infringements. Proactive measures and consistent vigilance ensure brand protection and uphold your brand’s reputation on Tmall.
PLTFRM is an award-winning brand strategy firm that combines internationalization with Chinese localization and has successfully introduced well-known brands such as France’s BIC, the world’s largest disposable lighter brand manufacturer, Germany’s centuries-old coffee brand Melitta, and Chile Cherries to the Chinese. Search pltfrm for a free consultation！
