(Source: https://pltfrm.com.cn)
Tmall’s shopping festivals, especially the renowned “Double 11” (Singles’ Day), are golden opportunities for brands to exponentially boost sales and visibility. To harness their full potential:
Early Preparation: Begin planning months in advance. Secure inventory, ensuring you can meet the anticipated surge in demand.
Exclusive Deals: Offer festival-specific discounts or bundles. Limited-time offers can create urgency and drive sales.
Engaging Marketing: Utilize Tmall’s marketing tools, such as homepage banners or flash sales, to maximize visibility. Collaborate with KOLs for pre-event hype.
Optimized Storefront: Refresh your storefront with festival themes, and ensure your best deals are prominently displayed.
After-Sales Service: Anticipate higher inquiries and potential returns. Have a robust customer service team in place.
Analyze & Learn: Post-event, analyze sales data to understand what worked and refine strategies for future festivals.
By tailoring strategies to the unique dynamics of Tmall’s shopping festivals, brands can ensure they reap the full benefits of these e-commerce bonanzas.
PLTRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you.
