(Source: https://pltfrm.com.cn)
Interacting with Chinese consumers on Tmall requires a nuanced approach, considering cultural and platform-specific factors. Prioritize real-time customer service; Chinese consumers expect swift responses. Use tools like AliWangWang to engage directly. For negative reviews, address them promptly, offering solutions and showing genuine concern. Positive feedback should be acknowledged, fostering goodwill. Cultivate relationships with frequent buyers through personalized offers or loyalty programs. Emphasize authenticity in interactions, as trust is paramount. Collaborate with Key Opinion Leaders (KOLs) for product endorsements, enhancing credibility. By mastering these strategies, brands can enhance their reputation, foster trust, and ensure sustained success on Tmall.
Founded in 2012, PLTFRM is a French-Chinese joint venture branding consultancy. We combine practical strategy, marketing and e-commerce to develop Chinese brand strategies and improve conversion rates for over 30+ overseas brands in Europe, America, South America and Asia Pacific.
