(Source: https://pltfrm.com.cn)
Entering the Tmall market as an overseas brand is more than just product listings; it’s navigating the intricate maze of taxation and logistics for cross-border e-commerce in China. Here’s what brands need to be aware of:
Customs Duties & Taxes: China has specific cross-border e-commerce tax policies. Brands should be aware of import duties, value-added tax, and consumption tax applicable to their products.
Bonded Warehousing vs. Direct Shipping: Decide between storing products in a bonded warehouse in China or shipping directly upon order. Bonded warehousing often allows faster delivery but comes with storage costs.
Regulatory Compliance: Ensure products comply with Chinese standards. For instance, cosmetics and health products often have additional regulatory hurdles.
Returns & Refunds: Plan a clear strategy for handling returns, bearing in mind customs complexities and potential re-importation taxes.
Shipping Providers: Collaborate with logistics providers familiar with cross-border shipping to China. They’ll be abreast of regulations, paperwork, and can help minimize shipping delays.
Digital Declarations: For cross-border transactions, digital customs declarations are mandatory. Ensure your logistics provider supports this to avoid delays.
Understanding these intricacies ensures smoother operations, reducing unexpected costs and ensuring timely product deliveries, vital for maintaining brand reputation on platforms like Tmall.
PLTFRM is an award-winning brand strategy firm that combines internationalization with Chinese localization and has successfully introduced well-known brands such as France’s BIC, the world’s largest disposable lighter brand manufacturer, Germany’s centuries-old coffee brand Melitta, and Chile Cherries to the Chinese. Search pltfrm for a free consultation！
