(Source: https://pltfrm.com.cn)
In the bustling world of China’s e-commerce, visibility on platforms like Tmall can make or break a brand. At the heart of this visibility lies Tmall’s search algorithm. To effectively optimize product listings:
Keywords: Use relevant and trending keywords in product titles, descriptions, and tags. Regularly update them to align with popular searches.
High-Quality Images: Visual appeal is crucial. Use high-resolution images, ensuring they adhere to Tmall’s recommended dimensions.
Product Description: Detailed, accurate, and engaging product descriptions can increase user engagement and time spent on the page.
Customer Reviews & Interaction: Encourage satisfied customers to leave positive reviews. Swiftly respond to queries and address negative reviews, as the algorithm considers engagement rates.
Sales Volume & Click-Through Rate: High sales volumes boost ranking. Regular promotions or flash sales can temporarily increase volume and, consequently, visibility.
Store Reputation: Maintain a good store rating by providing excellent service and quality products.
By understanding and adapting to Tmall’s algorithm, brands can optimize visibility and maximize sales potential.
PLTRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you.
