(Source: https://pltfrm.com.cn)
In China, social media has become an integral part of consumers’ lives. Utilizing social platforms for branding is crucial due to the massive user base and the influence they wield in shaping opinions. Brands can engage directly with their audience, receive real-time feedback, and tailor marketing strategies effectively. Moreover, viral trends and KOLs (Key Opinion Leaders) on platforms like Weibo and Douyin can propel brand recognition exponentially. In essence, social engagement is not just an option; it’s a necessity for brands to thrive in the Chinese market.
PLTFRM is an award-winning brand strategy firm that combines internationalization with Chinese localization and has successfully introduced well-known brands such as France’s BIC, the world’s largest disposable lighter brand manufacturer, Germany’s centuries-old coffee brand Melitta, and Chile Cherries to the Chinese. Search pltfrm for a free consultation！
