E-commerce in China, much like its internet, is unique and tailored to the local market. Among the myriad of e-commerce platforms available, some are particularly focused on cosmetics and foreign brands. Little Red Book, with a focus on cosmetics and beauty, attracts a user base that is 80% female. Tmall, the largest e-commerce platform in China, is an excellent choice for those with substantial budgets. However, there are numerous alternatives for smaller companies, including Taobao, VIP, WeChat, Kaola, Douyin, JD, and Pinduoduo.
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