(Source: https://pltfrm.com.cn)
Tmall, a B2C online retail marketplace under the Alibaba Group, is one of the most popular e-commerce platforms in China. If you’re considering setting up a store on Tmall, there are certain requirements you need to fulfill. Here are the key requirements for registering and verifying your company on Tmall:
1. Company Legal Status:
You should have a legally registered company, either within China (for Tmall Domestic) or outside China (for Tmall Global).
2. Valid Business License:
Provide a scanned copy of your business license with clearly visible details, ensuring that it is still valid and not close to its expiration date.
3. Trademark Registration:
Tmall requires sellers to own a registered trademark for the products they plan to sell. The trademark should be registered either in China (for Tmall Domestic) or any member country of the Madrid Agreement (for Tmall Global).
4. Product Quality Certificates:
Depending on the type of products you plan to sell, you may need to present certain quality and safety certificates.
5. Bank Account:
For Tmall Global, you should have a bank account with a bank located outside Mainland China, which will be used for transactions. For Tmall Domestic, a Mainland China bank account is typically required.
6. Bond Deposit:
Merchants on Tmall Global need to pay a security deposit, which can range from $15,000 to $25,000 depending on the product category. This is to ensure sellers adhere to platform rules.
7. Sales and Customer Service:
You must have a dedicated team to handle sales, customer inquiries, and after-sales services. This ensures that customers receive the best shopping experience.
8. Return and Refund Policy:
You must establish a clear return and refund policy. For Tmall Global, sellers are required to provide a Chinese return address or offer free returns to overseas addresses.
9. Quality Assurance:
The platform may require that products undergo a sample check to ensure they meet Tmall’s quality standards.
10. Annual Service Fee:
Depending on your product category, there’s an annual fee that varies. This fee is for platform maintenance and other services provided by Tmall.
11. Documentation:
Other than the ones mentioned above, you might also need additional documents such as identity proofs, tax registration, authorization letters (especially if you’re a distributor), etc.
12. Shop Design & Platform Integration:
Once you’ve met the registration requirements, you will also need to design your Tmall store to match your brand identity and ensure it integrates well with Tmall’s platform.
It’s essential to consult with experts or agencies familiar with Tmall’s registration process, as they can help guide you through the process, handle potential challenges, and ensure your registration goes smoothly.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation！
