(Source: https://pltfrm.com.cn)
Introduction
To succeed in China’s rapidly evolving e-commerce market, international brands need to implement proven growth tactics. This article discusses essential tactics to achieve sustained e-commerce growth in China.
- Understanding Consumer Behavior
1.1 Consumer Insights
Brands should use advanced tools to track consumer behavior and identify purchasing patterns. This helps in delivering targeted campaigns
.1.2 Customization Based on Preferences
Offering customized product recommendations based on past behaviors and preferences increases customer satisfaction and conversion rates. - Omnichannel Integration
2.1 Seamless Online and Offline Experience
An integrated online and offline approach can strengthen brand presence. In China, consumers expect a seamless transition between mobile apps and physical stores.
2.2 Unified Consumer Data
Unifying consumer data across platforms helps brands provide a consistent shopping experience, whether online or in-store. - Efficient Fulfillment and Logistics
3.1 Local Warehousing Solutions
Establishing local warehouses improves delivery speed and lowers shipping costs, enhancing the consumer experience.
3.2 Optimizing Last-Mile Delivery
Efficient last-mile delivery is crucial for meeting consumer expectations in terms of speed and reliability, especially during peak shopping periods. - Loyalty Programs
4.1 Rewarding Repeat Purchases
Implementing a rewards program for repeat customers helps drive long-term loyalty and encourages higher lifetime value.
4.2 Personalized Rewards
Personalizing loyalty programs based on customer preferences increases engagement and brand loyalty.
Case Study:
An international electronics brand implemented omnichannel strategies, combining offline experiences with online promotions, leading to a 180% increase in sales during a key shopping holiday.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
