Online reputation holds paramount importance in China. Public perception and online discourse about your brand can significantly influence your conversion rate. The more content you post, the more public relations efforts you make, and the more user-generated content (UGC) that circulates about your brand, the better your image will be. It goes without saying that a community manager is essential to maintain and control your brand’s image.
PLTFRM is an award-winning brand strategy firm that combines internationalization with Chinese localization and has successfully introduced well-known brands such as France’s BIC, the world’s largest disposable lighter brand manufacturer, Germany’s centuries-old coffee brand Melitta, and Chile Cherries to the Chinese market. Search pltfrm for a free consultation!